The most popular search engine, Google, will take all measures to protect the privacy required by the Authority for the protection of personal data and will have to submit to periodic audits that provide screening the progress of work to adapt the platform to the national legislation.
Under the protocol, the Authority will constantly monitor the changes that Google has made to the treatment of personal data of users who use the services offered by it, such as: email (Gmail), social networks (Google+), management payments online (Google Wallet), the spread of movies (YouTube) and maps online (Street View), statistical analysis (Google Analytics).
In summary, the most important measures that Google will have to implement by January 15, 2016 are as follows:
– informed consent of users who must first be required to profile those who use the services and will have to be guaranteed the right to object to the processing of personal data;
– storage and deletion of user data must be guaranteed. In particular, it must be guaranteed a certain timing for the deletion of data, both of those online as well as those stored on back-up systems;
– requests for removal of information from search results for users so they can monitor the conditions of application of the so-called right to be forgotten.